Growth Marketing Strategist

Digital marketing built around your business.

I’m Murilo Papini, a Growth Marketing Strategist in Dublin. I use paid media, SEO and conversion analysis to help businesses acquire customers and make better marketing decisions. My experience includes Leevin Group, SEDA and My Place Office, as well as agency accounts such as Pirelli, among other brands.

Let’s talk about your next step Explore my experience

Panoramic view of waterfront buildings under a blue sky.

SEOSEMSocial mediaPaid mediaGrowth strategyConversion optimisationWeb analyticsContent and copywritingGDPRGoogle Tag Manager trackingAnalysis and reportingEmail marketingLanding pagesA/B testing

Professional experience

Companies I’ve worked with.

In-house roles and agency work across different sectors in Brazil and Ireland.

Get in touch today

01 / About me

Hi, I’m Murilo.

I’m a Growth Marketing Strategist in Dublin, with over 8 years of experience in Brazil and Ireland. My education brings together business, graphic design and digital marketing, shaping how I approach planning, communication and performance.

Day to day, I work with paid media (SEM), SEO, websites, conversion and tracking, as well as email marketing, organic and paid social media, GDPR and digital growth strategies. I’ve worked in-house and in agencies, coordinating projects and teams. I enjoy listening to the people who know the business, investigating the data and working together to turn challenges into clear actions.

Let’s talk about your next step Explore my experience

How I like to work.

Good work starts with listening, sharing context and knowing what comes next.

I follow through

I organise priorities and stay close to delivery, from campaign planning to the adjustments needed after launch.

I work with the team

I collaborate with creative, web and commercial teams, share context and help colleagues move the work forward.

I investigate before deciding

I look at data, customer behaviour and the wider journey to understand a problem and choose what to test next.

I communicate openly

I explain what the numbers show, what needs improvement and what the next action should be. You know where the work stands.

years in digital marketing

20K+

largest paid media budget

100+

accounts managed

02 / Selected work

Explore some websites and strategies put into action.

Websites, campaigns and strategies for hospitality, education and franchise businesses. Selected work from planning through to delivery.

See all projects

AI-generated 3D illustration of a funnel path with moving spheres representing a digital customer journey.

Growth marketing

Growth strategy across the digital journey.

Growth strategy across websites, landing pages, paid media and conversion paths.

Explore case study

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Hospitality · Ireland

Paid media and SEO for hospitality.

Paid acquisition, search strategy, websites and reporting for a hospitality and accommodation group.

Explore case study

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Coworking · Brazil

Digital marketing for 30 franchise units.

More than five years of collaboration across SEO, campaigns and customer acquisition for a franchise network.

Explore case study

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Agency accounts · Tyre industry

Search operations at account scale.

Google Ads and Meta Ads campaigns for more than 100 weekly tyre-sector accounts through an agency.

Explore case study

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Education · Brazil

Building a marketing department from the ground up.

Team recruitment, marketing strategy and campaign delivery for an education business.

Explore case study

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Agency · Brazil

From campaign planning to the landing page.

Paid campaigns, WordPress pages and marketing materials for pharmaceutical and consumer brands.

Explore case study

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Jiu-jitsu content

Content that grows from website to Instagram.

An article website, SEO and Instagram management supporting content and audience growth.

Explore case study

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B2B audit and consultancy

A website built around customer acquisition.

Complete website development, email marketing and paid campaigns for B2B customer acquisition.

Explore case study

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Accounting services

Paid campaigns to attract accounting clients.

Paid advertising that helped Target BPO and Nawil grow their client bases.

Explore case study

03 / How I contribute

Acquire customers.
Improve conversion.

From campaign planning to the landing page: practical work on the channels and decisions that influence growth.

Paid media & acquisition

Campaign planning, audience strategy, creative testing and budget optimisation across Google Ads and Meta Ads.

Google AdsMeta AdsTikTok Ads

SEO & digital visibility

Search strategy, technical and on-page reviews, content optimisation and website structure informed by research.

Search ConsoleSEMrushScreaming Frog

Conversion & growth

Find friction in landing pages, forms and funnels. Prioritise CRO improvements and build practical A/B testing roadmaps.

CROUX reviewsA/B testing

Measurement & strategy

Connect tracking, campaign data and business goals. Translate performance into clear priorities and useful reporting.

GA4Tag ManagerLooker Studio

GDPR and responsible marketing

Bring data-protection principles into forms, consent and measurement, drawing on training in GDPR for Business and Compliance Essentials.

GDPRPrivacy by DesignConsent management

Social media that connects

Plan organic content and paid campaigns around the people you want to reach. Connect creative work, audience insights and performance reviews to build a consistent presence.

Meta AdsTikTok AdsCanva

Professional experience

My professional journey

From creative execution to acquisition strategy and team leadership.

Explore my full experience

Jul 2026 – present

SEDA

Growth Marketing Strategist

Lead growth across web, paid media and SEO. Review conversion journeys and prioritise CRO, A/B testing and acquisition improvements.

From Aug 2022

Leevin Group · Dublin

Digital Marketing Specialist / SEO & SEM Specialist

Joined as SEO/SEM Specialist in August 2022 and became Digital Marketing Specialist in August 2024. Managed campaigns, websites, tracking and reporting; mentored junior colleagues.

Jan 2021 – Jul 2023

My Place Office · Brazil / remote

SEO / SEM Manager

Managed digital marketing for the headquarters and 30 franchises. Connected paid media, search and conversion, supporting the acquisition of 12 new franchises.

Jan – Jul 2022

Reweb Agency · Brazil / remote

SEO / SEM On-page Specialist

Managed over 100 accounts weekly and daily budgets above €2,000, including Pirelli, Continental and Bridgestone. Supervised four SEO analysts.

Jan – Dec 2021

CTA Academy · São Paulo

Marketing Team Lead

Built the marketing department, recruited specialists and organised strategy, budgets and workflows. Led campaign delivery and website conversion improvements.

Feb – Dec 2020

Grupo MAG Comunicação · São Paulo

Marketing Analyst

Planned paid campaigns and built WordPress landing pages and marketing materials for pharmaceutical and consumer brands.

From Jan 2017

Phytoterapica Brasil · São Paulo

Marketing Graphic Designer

Created campaign materials, brand assets and digital experiences, including website visuals and landing pages.

Beyond this selection

Other experience

My career includes other past projects and roles. I’ve brought together the most relevant experience here to introduce my work in marketing.

Connect on LinkedIn

04 / Education & certifications

Business, design
and digital marketing.

Academic background & professional development

2022

Postgraduate · Communication in Digital Marketing

Belas Artes, Brazil

2020

Bachelor’s degree · Business

FIAM-FAAM University, Brazil

2015

Bachelor’s degree · Graphic Design

Belas Artes, Brazil

Professional training

GDPR for Business

UCD Professional Academy

Further training

GDPR Compliance Essentials

Data protection · Two-day training programme

My skills

Platforms, analysis, design and delivery.

Paid media

Google AdsGoogle Ads EditorMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdvertisingPinterest AdsX / Twitter Ads

SEO and research

Google Search ConsoleSEMrushScreaming FrogAhrefsMozUbersuggestSurferSEOMarketMuseTextOptimizerYoast SEOGoogle TrendsGoogle Business Profile

Analytics and measurement

Google Analytics 4Google Tag ManagerLooker StudioHotjarPageSpeed InsightsPower BIExcelGoogle Sheets

Web and experience

WordPressHTML5CSS3PythonFigma

Design and production

Adobe PhotoshopAdobe IllustratorAdobe InDesignAdobe LightroomAdobe After EffectsAdobe Premiere ProCanva

CRM and operations

HubSpotBitrix24RD StationTrelloMews

Social media

Meta AdsTikTok AdsLinkedIn AdsPinterest AdsX / Twitter AdsCanvaAdobe Premiere Pro

Data protection

GDPRPrivacy by DesignConsent management

Let’s connect

Let’s talk.

Have an idea, a marketing challenge or an opportunity? Tell me what you have in mind and let’s start a conversation.

Start a conversation on WhatsApp

[email protected] +353 (83) 080 8044

Explore my experience

Send me a message

Complete the form right here, with a security check before submission.

Open contact form

Digital marketing built around your business.

Companies I’ve worked with.

Hi, I’m Murilo.

How I like to work.

I follow through

I work with the team

I investigate before deciding

I communicate openly

Explore some websites and strategies put into action.

Acquire customers.Improve conversion.

Paid media & acquisition

SEO & digital visibility

Conversion & growth

Measurement & strategy

GDPR and responsible marketing

Social media that connects

GDPR FORBUSINESS

Data protection

Customer journeys

Continuous learning

My professional journey

SEDA

Leevin Group · Dublin

My Place Office · Brazil / remote

Reweb Agency · Brazil / remote

CTA Academy · São Paulo

Grupo MAG Comunicação · São Paulo

Phytoterapica Brasil · São Paulo

Other experience

Business, designand digital marketing.

Academic background & professional development

Postgraduate · Communication in Digital Marketing

Bachelor’s degree · Business

Bachelor’s degree · Graphic Design

GDPR for Business

GDPR Compliance Essentials

My skills

Paid media

SEO and research

Analytics and measurement

Web and experience

Design and production

CRM and operations

Social media

Data protection

Let’s talk.

Send me a message

Acquire customers.
Improve conversion.

GDPR FOR
BUSINESS

Business, design
and digital marketing.