My Engagement in Projects: A Journey Across Market Sectors
After years of experience and working on various digital marketing projects and strategies, I have built an extensive portfolio spanning different market sectors. I have successfully collaborated with industries such as law, accounting, hospitality, accommodations, pharmaceuticals, and tires, among others.
To prevent the presentation from becoming overly lengthy and tedious, I will showcase the four main projects that I believe are particularly noteworthy. However, if you would like to explore additional projects, feel free to send me a message.
My Place Office
MyPlace operates in the real estate sector, with a specific focus on offices, particularly in the coworking segment. Its main competitors currently are Regus and WeWork. MyPlace has a presence throughout Brazil and Portugal.
Project
Initially, the project involved the creation of a website, site management, development of ADS campaigns, and SEO management, as well as strategies for both paid and organic social media. Additionally, an omnichannel strategy was devised to increase conversion rates.
Goals and Budget
- Advertising Campaign
- Set up WebSite
- Search Engine Optimization
- Marketing Inbound
Leevin Group
The Leevin Group is involved in the hotel and real estate sectors. In hotel, the company manages four hostels spread across Europe, including Barcelona, Faro, and two in Dublin. In the real estate sector, the company deals with student housing and properties for Airbnb rentals.
Project
At Leevin Group, all group websites were developed, including social media management and ADS campaigns in different languages to reach audiences in Portugal, Spain, and Ireland. This, coupled with the creation of communication focused on conversion and brand recognition.
Goals and Budget
- Advertising Campaign
- Set up WebSite
- SEM, SEO and Social Media
- Marketing Inbound
Pirelli
Pirelli is a renowned company in the tire industry, with a global presence. The company offers various lines of tires, ranging from premium models to more common options. In this context, I will specifically discuss Pirelli’s operations in Brazil, as I was responsible for the Brazilian sector.
Project
The Pirelli campaign had a complete focus on conversion, aiming to generate a higher number of daily conversions. This was achieved through ADS campaigns and programmatic media.
Goals and Budget
- Advertising Campaign
- Programmatic Media
- Search Engine Optimization
- Social media
PGS Audit
PGS Auditing is a large company that operates throughout South America, focusing on audit services for businesses, serving major clients, particularly in the financial sector.
Project
In PGS, a comprehensive integrated marketing strategy was developed, considering social networks, blogs, websites, and ADS campaigns, with the primary goal of strengthening brand recognition.
Goals and Budget
- Advertising Campaign
- Set up WebSite
- Search Engine Optimization
- Social media
